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Street Beat: Liquid Force

A company embracing the mantra, “work hard, play hard,” Liquid Force provides some of the best wakeboards, wakeskates and overall water accessories on the market. Based in Encinitas, CA, the LF company offices are located a stone’s throw from the famous Carlsbad Lagoon.

In an example of things coming full circle, I used to intern at O’Neill for this week’s guest, Matt Gleason. Now the Marketing Director for Liquid Force, Matt took a break from riding and was stoked to chat about LF’s latest. Enjoy!

- Danny Spyra

BNQT – LIQUID FORCE PRODUCES SOME OF THE MOST INNOVATIVE WAKEBOARDS ON THE MARKET. WHAT DOES THE 2010 LINE CONSIST OF?

Matt – Our 2010 line is so complete from top to bottom. No matter your riding style or level of riding, we’ve got the perfect board for you…The Watson is new and redesigned for 2010. Jimmy Redmon continues to push the level, and with the feedback from Shawn, these two collaborated on the all new Liquid Force Watson. The FLX and Watson Hybrid are also new for 2010, featuring hybrid construction, liquid rails, and p-tex bases. These are indestructible rail and cable slaying machines…


BNQT – THE ‘FREE FOR ALL’ SERIES IS ONE OF THE BETTER IDEAS I’VE HEARD IN A WHILE. CAN YOU TELL US ABOUT YOUR NEW EVENT SERIES?

Matt – Wakeboarding boats keep getting more expensive, and it turns off a lot of potential entrants into the sport. We want to give every interested participant the chance to ride for free and have fun on the water. We conceptualized Free For All this past winter with our cable park partners, and are coming to a city near you! We’ll have new 2010 LF demo boards to ride, you’ll get a pass to the cable park, we’ll be giving away tons of goodies from our sponsors, and you’ll be able to hang with your favorite Liquid Force pros…all for free! Check the schedule and come hang with us!
www.liquidforce.com/freeforall.html

BNQT – YOU OFFER THE WATSON BOARD IN REGULAR COMPRESSION MOLDED CONSTRUCTION AND AS A HYBRID. ARE THERE FUTURE PLANS TO CREATE DUAL VERSIONS OF MORE BOARDS?

Matt – We are so lucky to have such an amazing team of athletes on the LF roster. Our crew is so versatile, and we want to make the best products possible for whatever type of riding they are into… Just as you in surfing, you’ll eventually see everyone have a quiver of boards that suit their different styles of riding a board for the boat, a board for the cable/rails, etc.


BNQT – LIQUID FORCE ALSO PRODUCES A STRONG AMOUNT OF INFLATABLES IN ITS ‘IPA’ LINE. WHICH MODEL HAVE YOU SEEN THE MOST SUCCESS WITH?

Matt – Our IPA’s, “Inflatable Party Accessories” are truly the perfect accessory for you and your friends. After a long day of riding, who doesn’t enjoy having some fun on an inflatable? We make IPA’s that are perfect for pulling behind the boat, chilling at the beach, or floating down the river. He who has the most fun wins, and you’ll be having a great time with our IPA’s this summer!

BNQT – THE NOTORIOUS BROSTOCK WILL CELEBRATE ITS 5TH ANNIVERSARY THIS YEAR. WHAT KIND OF A CONTEST / PARTY CAN WE EXPECT?

Matt – BROstock is back with a vengeance in 2010! We’re taking things south, as BROstock heads to Bull Shoals, AR this summer. Bull Shoals is a majestic waterway that is within driving distance of 10 major metropolitan cities. The event will take place July 9-11 and the world’s best riders will be on-hand throwing down the biggest tricks and fighting it out for $30,000! Mark your calendar, grab your friends, and come hang with us at Bull Shoals this July! www.liquidforce.com/brostock10.html

Street Beat Archive:

Eric Mehlberg with Kustom

Mike Murphy with Fyasko

Ian Foulke with ISIS

Jonathan Paskowitz with Lightning Bolt

Matt Harkins with SPY OPTIC

Chris Brunstetter with Goldcoast Longboards

Damon George with ERGO

Charlie Setzler with Rusty

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