POWERED BY

Surf

Promo Girls Love to Give it Away for Free

 

If you’ve ever been to the US Open of Surfing, the Dew Tour, the X Games, Supercross or a NASCAR event – heck, any event – you’ve no doubt seen promo girls. Bikini clad ladies of corporate color hired by some half baked “modeling agency” under contract with a more fully baked (though sometimes not) “marketing agency” whose sole desire is to leverage the desirability of bronzed babes to help them sell a product or enhance brand awareness.

Typically this includes a free sample of some sort – a chotchkie or product offering – maybe a tube of sunscreen, a stick of deodorant, a frosty energy drink. Perhaps even even a jello shot.

And while getting these items for free while staring at these prominently displayed promo girls is guaranteed, the likelihood that they’ll offer you what you really want in return is assuredly more expensive.

Alas – promo girls – what would the world be without them?

 

The Latest

1hr

In episode 5 of Down Days, Dane is injured so he sends Tanner and Pat off on a wild ride to Germany. The brothers visit the historic city of Munich and put their driving skills to the test at the BMW Driving School. After learning how to drift and a few laps around the track, (…)

2hr

Via Matt Phillippi on Vimeo: February in Utah was eerily similar to January, with warm temps and a shallow snowpack. Despite the unusual weather I had some amazing days out in the mountains. While filming this edit I climbed over 35,000 feet, the most I have ever hiked in a (…)

Follow

Get every new post delivered to your Inbox.

Join 256 other followers