If you’ve ever been to the US Open of Surfing, the Dew Tour, the X Games, Supercross or a NASCAR event – heck, any event – you’ve no doubt seen promo girls. Bikini clad ladies of corporate color hired by some half baked “modeling agency” under contract with a more fully baked (though sometimes not) “marketing agency” whose sole desire is to leverage the desirability of bronzed babes to help them sell a product or enhance brand awareness.
Typically this includes a free sample of some sort – a chotchkie or product offering – maybe a tube of sunscreen, a stick of deodorant, a frosty energy drink. Perhaps even even a jello shot.
And while getting these items for free while staring at these prominently displayed promo girls is guaranteed, the likelihood that they’ll offer you what you really want in return is assuredly more expensive.
Alas – promo girls – what would the world be without them?
Costa Mesa, CALIF. (September 20, 2017) – Vans Pro Skate presents a special, limited-release glow-in-the-dark Half Cab Pro inspired by Arizona-based skateboarding collective, Pyramid Country. Spawned from the psychedelic Sonoran Desert in the summer of (…)
Radical Times SoCal – Your Boardrider’s Guide to a great slice of the Golden State. Allure. That’s what it is! When gold was discovered in California in the 1800s, it resulted in a population boom that saw tens of thousands of runaways, castaways, rebels and (…)
Before the kill, there is the hunt. Through fair chase hunts, Tavis Molnar protects the opportunity for his hunters to test their own capabilities and create an experience in those chapters that precede the kill.
Vans is proud to announce the brand’s first-ever full-length snowboard film, LANDLINE. Shot primarily on Kodak 16mm film, LANDLINE. conveys a raw, behind the lens perspective of the Vans snowboard team as they travel the globe showcasing their creative (…)
Whistler Blackcomb’s legendary storms are one of its biggest draws. This segment features soul searching among powder ladened trees, relishing in moments of solitude. Full length ski and snowboard movie coming Fall 2017. Get automatically notified by signing up at (…)
Full honesty before going into the Land Rover Driving Experience, I had looked at Land Rover in general as a car for the rich and unadventurous and you would never see a staunch action or adventure sports enthusiast driving around a Land Rover. Every now and then, I (…)