POWERED BY

Surf

Promo Girls Love to Give it Away for Free

 

If you’ve ever been to the US Open of Surfing, the Dew Tour, the X Games, Supercross or a NASCAR event – heck, any event – you’ve no doubt seen promo girls. Bikini clad ladies of corporate color hired by some half baked “modeling agency” under contract with a more fully baked (though sometimes not) “marketing agency” whose sole desire is to leverage the desirability of bronzed babes to help them sell a product or enhance brand awareness.

Typically this includes a free sample of some sort – a chotchkie or product offering – maybe a tube of sunscreen, a stick of deodorant, a frosty energy drink. Perhaps even even a jello shot.

And while getting these items for free while staring at these prominently displayed promo girls is guaranteed, the likelihood that they’ll offer you what you really want in return is assuredly more expensive.

Alas – promo girls – what would the world be without them?

 

The Latest

14hr

Episode 3 of Wakecation follows the guys on a location scout for sweet spots to session around Nitro City. They come across a road gap, some pallets and tie-down straps, and it’s game time. The recipe turns into an epic session of sailing and flailing for Steel and (…)

15hr

GT has been making some moves as of late. First they brought on product guru Ben Ward as BMX brand manager, then they added Brian Kachinsky to the equation, turning the team into a stacked trifecta of Kachinsky, Jeremiah Smith, and Rob Wise. The dudes recently convened (…)

2d

Jamie O’Brien took home $25,000 for going balls to the wall on this North Shore slab. Yeah, this thing is straight nuts! About the contest: Oakley Wave of the Winter powered by Surfline will be won by the surfer who catches and successfully rides the single best wave of (…)

Follow

Get every new post delivered to your Inbox.

Join 257 other followers