POWERED BY

Surf

Action Sports News Channel Launching in Asia

A new 24-hour action sports channel is arriving in the Asian market. IMG Media is launching EDGEsport, which is aimed at young, active adults. The channel will feature skiing, snowboarding, surfing, motocross, BMX, and skateboarding. It will also include films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows relating to action sports. “Action sports already has a young dedicated following and we see huge growth potential in this genre so we are delighted to be offering this 24-hour channel. It’s also an exciting new challenge for our team based in Singapore who are responsible for the output,” Graham Fry of IMG Media said.

Asia has been the host of some of the coolest events of the last few years, like the Red Bull Holy Ride last November. China began hosting the Red Bull Nanshan Open in 2002, and is now a 5-star event and the largest Asian event on the TTR tour. Meanwhile, in Korea, Burton Snowboards partnered with leading fashion company LG Fashion last April to distribute snowboarding attire under the Burton name, showing one of the many ways that action sports are blowing up in Asia right now.

Shaun White was in China last December as the global ambassador for Oakley, presenting Air + Style Beijing:



Go to BNQT.com for more videos.

 

For more about EDGEsport, go here

 

RELATED:

Check out the guys from Thrasher skating the Great Wall of China here

Converse Skate China Making Its Mark

Japanese Shredders Make Our Jaws Drop

 

 

 

The Latest

16hr

After a full Summer recovering from ACL surgery, Tom went to Stubai, Austria for the Prime Park Sessions, where he was able to film a few laps with his GoPro Hero 4. Overall an awesome trip, back on snow and riding some bigger jumps and rails. Filming was done by Fabio Studer. (…)

18hr

This is episode 1 of snowboarding’s dead, an inside look at Minnesota, a hub for snowboarding, and all around amazing place. Over the years, a lot of great snowboarders have come from Minnesota, and as time goes on, it becomes more and more apparent why. Not known for (…)

19hr

Inspired by Mexico’s ancient temples and the culture that created them, Muska designed a custom sculpture to reflect the city’s rich, artistic history while also representing skateboarding and the streets. After a brief test ride in a local park with Spencer Hamilton (…)

Follow

Get every new post delivered to your Inbox.

Join 230 other followers