Action Sports News Channel Launching in Asia

Action Sports News Channel Launching in Asia

Surf

Action Sports News Channel Launching in Asia

A new 24-hour action sports channel is arriving in the Asian market. IMG Media is launching EDGEsport, which is aimed at young, active adults. The channel will feature skiing, snowboarding, surfing, motocross, BMX, and skateboarding. It will also include films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows relating to action sports. “Action sports already has a young dedicated following and we see huge growth potential in this genre so we are delighted to be offering this 24-hour channel. It’s also an exciting new challenge for our team based in Singapore who are responsible for the output,” Graham Fry of IMG Media said.

Asia has been the host of some of the coolest events of the last few years, like the Red Bull Holy Ride last November. China began hosting the Red Bull Nanshan Open in 2002, and is now a 5-star event and the largest Asian event on the TTR tour. Meanwhile, in Korea, Burton Snowboards partnered with leading fashion company LG Fashion last April to distribute snowboarding attire under the Burton name, showing one of the many ways that action sports are blowing up in Asia right now.

Shaun White was in China last December as the global ambassador for Oakley, presenting Air + Style Beijing:



Go to BNQT.com for more videos.

 

For more about EDGEsport, go here

 

RELATED:

Check out the guys from Thrasher skating the Great Wall of China here

Converse Skate China Making Its Mark

Japanese Shredders Make Our Jaws Drop

 

 

 

The Latest

reply
11hr

Seppe Smits has won a string of slopestyle titles since turning pro more than 10 years ago. Watch the documentary and learn how the Belgian snowboarder goes about preparing his body for action and how his intense training regime enables him to land the hallowed Triple (…)

reply
12hr

Filmer Tim Bonython does not miss a big swell, especially if it’s heading to one of remote Australia’s slabs. Following his edit from The Right, Bonython heads to The Depot, another terrifying slab — this one a left. Featuring: Russell Bierke, Nathan (…)

reply
3d

Another year in the world of snow sports is behind us so it’s time for our annual roundup of the biggest hits of 2017. Sit down, buckle up and hold on tight for our best of the best snowboard and skiing edit.

More BNQT
Home