POWERED BY

Surf

Action Sports News Channel Launching in Asia

A new 24-hour action sports channel is arriving in the Asian market. IMG Media is launching EDGEsport, which is aimed at young, active adults. The channel will feature skiing, snowboarding, surfing, motocross, BMX, and skateboarding. It will also include films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows relating to action sports. “Action sports already has a young dedicated following and we see huge growth potential in this genre so we are delighted to be offering this 24-hour channel. It’s also an exciting new challenge for our team based in Singapore who are responsible for the output,” Graham Fry of IMG Media said.

Asia has been the host of some of the coolest events of the last few years, like the Red Bull Holy Ride last November. China began hosting the Red Bull Nanshan Open in 2002, and is now a 5-star event and the largest Asian event on the TTR tour. Meanwhile, in Korea, Burton Snowboards partnered with leading fashion company LG Fashion last April to distribute snowboarding attire under the Burton name, showing one of the many ways that action sports are blowing up in Asia right now.

Shaun White was in China last December as the global ambassador for Oakley, presenting Air + Style Beijing:



Go to BNQT.com for more videos.

 

For more about EDGEsport, go here

 

RELATED:

Check out the guys from Thrasher skating the Great Wall of China here

Converse Skate China Making Its Mark

Japanese Shredders Make Our Jaws Drop

 

 

 

The Latest

13hr

Shallow and sharp, fast and technical, this Indo left is frequented by many and conquered by few. Here local surfers Awan and Usman indulge in emerald bliss just inches from oblivion.

14hr

adidas Skateboarding is pleased to present our collaboration with Krooked Skateboards. Join Mark Gonzales as he skates throughout New York City and explains some insights that include why he likes Manhattan, why he doesn’t like Brooklyn, and who Kev-lar is. The (…)

15hr

Between a hectic schedule of filming urban and park, we found a two-week window to shred some epic pow in Saas Fee, Switzerland with our good old friend Fredi Kalbermatten.” – Eero It’s the third season of Cooking With Gas, and this time around we get a more (…)

2d

Burton Presents showcases snowboarding through the eyes of Burton’s team riders. In this installment, check out Jeremy Jones and Mikkel Bang—two names that run deep in Burton’s history and evoke thoughts of untouchable style. Mikkel brings absolute control and (…)

Follow

Get every new post delivered to your Inbox.

Join 178 other followers