Surf

Action Sports News Channel Launching in Asia

A new 24-hour action sports channel is arriving in the Asian market. IMG Media is launching EDGEsport, which is aimed at young, active adults. The channel will feature skiing, snowboarding, surfing, motocross, BMX, and skateboarding. It will also include films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows relating to action sports. “Action sports already has a young dedicated following and we see huge growth potential in this genre so we are delighted to be offering this 24-hour channel. It’s also an exciting new challenge for our team based in Singapore who are responsible for the output,” Graham Fry of IMG Media said.

Asia has been the host of some of the coolest events of the last few years, like the Red Bull Holy Ride last November. China began hosting the Red Bull Nanshan Open in 2002, and is now a 5-star event and the largest Asian event on the TTR tour. Meanwhile, in Korea, Burton Snowboards partnered with leading fashion company LG Fashion last April to distribute snowboarding attire under the Burton name, showing one of the many ways that action sports are blowing up in Asia right now.

Shaun White was in China last December as the global ambassador for Oakley, presenting Air + Style Beijing:



Go to BNQT.com for more videos.

 

For more about EDGEsport, go here

 

RELATED:

Check out the guys from Thrasher skating the Great Wall of China here

Converse Skate China Making Its Mark

Japanese Shredders Make Our Jaws Drop

 

 

 

The Latest

1d

Hailing from one of the most beautiful places on this here planet, Emanuela De Paula is one of the most sought after models from Brazil and is thrown into the mix with global superstars like Gisele Bündchen and Adriana Lima. If that doesn’t do it for you, well, (…)

1d

Living between Bali and Australia, Rick Rifici, one of surfing’s great cinematographers, shows how his work shines best when shooting 16mm from the water. Featured here are quick flashes of Steph Gilmore, Jay Davies, Kolohe Andino and Dane Reynolds. But the real star in this (…)

1d

Still haven’t booked your summer session at HCSC? Here’s another reason you should head to highcascade.com and get ‘er done. Featuring: Jaeger Bailey, Mike Ravelson, Bode Merrill, Deadlung, Scott Stevens, Spencer Schubert, Justin Bennee, Randy Vannurden, Sage (…)

2d

Set in the streets of Montreal, Seb Toots drops yet another killer urban edit we just can’t stop watching. Filmed and edited by Mathieu Cowan / Sunset Films Filmed with a Red Epic Camera. Sponsors: O’Neill, Red Bull, Ride Snowboard, Oakley, Giro, Empire, Mazda, (…)

prev.loading
nextloading