Everlast “Greatness is Within”

Everlast “Greatness is Within”

CULTURE

Everlast “Greatness is Within”

At 6’7” and 215 pounds, Deontay Wilder always imagined he’d be making a name for himself on the football field or the basketball court. After the birth of his daughter Naeiya, his dreams took an unpredictable turn. She was born with severe spina bifida and doctors told Deontay that she would most likely never walk.

Torn by the news, Deontay immediately abandoned his dreams of being a professional athlete and began to work multiple jobs to pay for the surgeries and medical care Naeiya required. After a year of tirelessly working to support his daughter, a miracle occurred. Through a friend, Deontay discovered a hidden gift that would change his and Naeiya’s lives forever; boxing.

With Naeiya as his inspiration, Deontay has rapidly risen through the ranks in the boxing world where he is widely considered the next great heavyweight contender. Fueled by love and compassion, Deontay’s boxing has afforded him the opportunity to provide his daughter with the best medical care possible. Naeiya is now able to walk on her own. One step at a time, Deontay and Naeiya continue their fight and journey toward greatness together.

From the beginning, this project has been defined by a single word, passion. Our entire team felt it was our duty to share Deontay and Naeiya’s story`as it further instills our belief that lives can be changed when you give of yourself for the good of others.


Production Company & Creative Collective: Variable
Creative Development: Henry Busby, Marcus Tortorici, Miller Mobley

Executive Producers: Jana & Miller Mobley, Marcus Tortorici, Henry Busby
Directors: Henry Busby, Marcus Tortorici, Miller Mobley
Director of Photography: Khalid Mohtaseb
Production Designer: Joseph Sciacca

Post Production: Variable
Editor: Salomon Ligthelm
Assistant Editor: Daniel Stewart
Titles & Motion Graphics: Maha Mohtaseb
Colorist: Khalid Mohtaseb
Composer: Ryan Taubert
Sound Design: Salomon Lighthelm


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