In 1924, adidas embarked on a mission to provide athletes with the best possible equipment. Since then, snowboarding became a thing, but our mission remains the same. Our athletes are the heart and soul of everything that we do here at adidas. With “Rider of The Year”, and “Video Part of The Year” nominations, this past season was a big one for our Snowboarding team. So let’s celebrate that together, even if it is just on the Internet. Here’s a highlight reel of sorts, featuring a handful of the most memorable moments caught on film—er, memory cards.
For the third edition of Vans Snowboarding Days, the Snow Team headed to Les Arcs, France for another dose of shred. An international crew of riders were present with the likes of Arthur Longo, Nils Arvidsson, Sparrow Knox, Kevin Trammer, Jamie Lynn, Markus Keller, Valerian (…)
The total count is in – ZEAL Optics’ “Buy a Goggle, Plant a Tree” program has resulted in 1000 new trees in the Rocky Mountain backcountry. Beginning December 1, 2016, ZEAL Optics pledged to plant a tree for every pair of goggles sold online and in their (…)
Tired of the winter? Brighten your day with the fun loving surf babe Holly Coffey. Enjoy the view…
In 2008, Jamie Collins began working on a secret skate ramp deep in the forest on Vancouver Island where he lived. He worked under the cover of the forest canopy creating a masterpiece that was going to be used in the intro for his upcoming video part to coincide with the (…)
Zeal Optics has teamed up with Dean Cummings’ H20 Guides to offer a Holy Grail Alaska Heli-Skiing Package giveaway. One skier or snowboarder will get the chance to join the H20 Heli-Ski Team of Alaska for one week this spring during their (…)
ASPEN SNOWMASS, Colo.—Jan. 17, 2017 — Available for free download at both iTunes and Google Play stores, the new Aspen Snowmass mobile app offers a convenient way to access mountain conditions, skiing / riding data and town information in the palm of (…)
Cindy Prado is stuck in our head like a bad song that keeps going over and over. Except one slight difference, there’s nothing bad about Cindy Prado. Enjoy the view…