Cypress, CALIF. (October 11, 2016) – With winter fast approaching, Vans announces the special debut of pro snowboarder Jake Kuzyk’s first signature snowboard boot to date. Born and bred by the mountains of snowy Canada, Kuzyk’s keen sense for simplicity in design reimagines one of Vans’ most beloved snowboard boots, the Hi-Standard.
“I like things with a simpler and clean design, and the Hi-Standard is a really attractive boot with solid construction,” affirms Kuzyk. “I look for consistency in snowboard boots, and I want it to feel the same every day for as long as it can.”
Marking more than 15 years in the Vans Snow boot collection, the Vans Hi-Standard model embodies classic design, providing a reliable lace-up boot with uncompromising attributes for Jake Kuzyk’s casual yet meticulous snowboarding style.
The Vans Hi-Standard’s proven fit and flex are perfect for riders who prowl the urban landscape, tackle park terrain, and cruise heavy mountains. In line with Kuzyk’s ever-changing terrain needs, the Hi-Standard offers an easy lace-up construction that refuses to cut corners, meeting the promise of its name to all snowboarders who ride it. With performance enhancements that reinforce durability, Jake Kuzyk’s signature Hi-Standard boot is built atop Vans’ UltraCush Lite V2 footbeds and reverse tread waffle outsoles.
The Hi-Standard remains one of the best-selling Vans boot of all time and with its legendary heritage and undisputed value in tow, it shows no signs of slowing down just yet.
The Vans Jake Kuzyk Hi-Standard boot is available online and in stores now. To learn more about Vans snow boot technology and to find an authorized dealer near you, visit Vans.com/Snow.