CRESTED BUTTE, CO (October 18, 2016) – Matchstick Productions’ RUIN AND ROSE stood apart among this year’s crop of ski films, challenging the industry norm by combining a unique perspective and storyline with the planet’s top ski talent. Under the direction of Ben Sturgulewski, RUIN AND ROSE took a different path and smashed the expectations of movie-going audiences around the world. The most talked-about ski movie of 2016 is now available worldwide on iTunes, Google Play, Vimeo On Demand, Amazon Video, Xbox, Vudu, FandangoNOW and as a DVD / Blu-ray combo set at Skimovie.com.
“I have to say it was really brave of MSP to go out into such uncharted waters with a film that is incredibly different from any ski film made before,” said Sturgulewski, who is new to the director’s chair at Matchstick this year and worked with the veteran team throughout the production process. “Now that the film is out, I’ve found it is a very divisive film for hardcore fans because of this, who come in with 20+ years of expectations… but I think we’re all very proud of creating a film that takes chances and offers something that hasn’t been seen before.”
Critics lauded RUIN AND ROSE throughout premiere season:
“Matchstick delivers with RUIN AND ROSE, marrying its signature talent – featuring audacious athleticism and stunning cinematography in spectacular locales – with a compelling storyline,” – Jason Blevins, Denver Post
“RUIN AND ROSE is MSP’s most ambitious film in years… Their cinematography graduated to a master class level with this gripping post-apocalyptic journey.” – Mike Rogge, Outside Magazine
Viewers in select cities have witnessed the film on the big screen; now RUIN AND ROSE is available across all mediums. Visit Skimovie.com to learn more about the ongoing film tour, DVD / Blu-ray set and a multitude of digital download options (including 4K Ultra HD selections through Vimeo On Demand and FandangoNOW).
Skimovie.com also offers action-heavy athlete edits from RUIN AND ROSE stars Mark Abma, Eric Hjorleifsonand Markus Eder, which have amassed hundreds of thousands of views. Additional re-edits from the film will launch in the coming weeks, featuring other top skiers like Tanner Rainville and Sammy Carlson.
RUIN AND ROSE is presented by Under Armour with support from Freeskier Magazine, Avery Brewing Co., and a myriad of industry partners.