High Fives Foundation to release annual snow safety and awareness initiative

High Fives Foundation to release annual snow safety and awareness initiative

VIDEO

High Fives Foundation to release annual snow safety and awareness initiative

Truckee, Calif. – October 17, 2017 – The High Fives Foundation’s B.A.S.I.C.S (Being. Aware. Safe. In. Critical. Situations) Program is designed to educate athletes of all ages on the importance of smart decision-making in the mountains. Throughout the month of October, the High Fives Foundation will be releasing the seventh installment of B.A.S.I.C.S. – A 22-minute documentary-style video to promote safety and awareness through world-class fundamentals coaching and education.

The B.A.S.I.C.S. 7 – Snow Safety & Awareness video is intended to educate outdoor enthusiasts on equipment and safety protocols, while driving awareness of the inherent dangers involved in mountain sports. The program highlights five key areas to recognize when enjoying the mountain in order to come home safe.

1. Snow is Dynamic. The mountain conditions can change from day to day, hour to hour, run to run. Knowing the complexities of this dynamic element is critical to being safe in the mountains.
2. Knowledge is Power. Learn how to identify different snow conditions and how they impact your safety in the mountains.
3. Inbounds vs. Backcountry. Learn about unique and distinctive dangers within each environment.
4. Consequences are Real. Making poor choices can lead to life-altering injury or worse. Progression and awareness are key to mitigating risk.
5. Ride for Tomorrow. At the end of the day, it’s all about coming home safely. Be patient and educate yourself about snow safety so you can enjoy a lifetime in the mountains.

The B.A.S.I.C.S. 7 – Snow Safety & Awareness video will be presented in schools and ski clubs across the country to prepare young minds for the winter to come.

“It’s easy to understand why kids love ski films,” said Dr. Robert J. Leri, Superintendent Chief Learning Officer of the Tahoe Truckee Unified School District. “They are inspired to go out and practice what they see in the movies that premiere at Squaw Valley and in the area. I endorse the B.A.S.I.C.S. program because of its similar approach to education. It uses the same storytelling techniques from ski films, but with the overarching theme of safety cognizance.”

Since the 2011 inception, the B.A.S.I.C.S. initiatives have seen nearly 250,000 total views, including 237 school presentations and 178,000 online views, leading to less injury in the outdoor community.

“The creation of B.A.S.I.C.S. has been essential in the growth of the High Fives Foundation,” said JT Holmes, B.A.S.I.C.S. Program Director. “We are working hard to educate winter sports enthusiasts by encouraging them to use good judgment in order to catch them before they crash or have an accident.”

Watch and share the B.A.S.I.C.S. 7 – Snow Safety & Awareness video by visiting http://basics.highfivesfoundation.org/. If you would like to present the film, please contact Tess@highfivesfoundation.com.

The B.A.S.I.C.S. 7 – Snow Safety & Awareness video will be premiered in the month of October to audiences on both sides of the country.

East Coast mountain action sports enthusiasts are encouraged to attend the premiere in Vermont’s Mad River Valley.

WHO: The High Fives Foundation, The Big Picture, VT North Ski Shops, Ski VT, Ski the East and the local community.
WHY To raise money and awareness for athletes that have suffered a life-altering injury while pursuing a dream in the winter action sports community. Money raised supports a variety of High Fives Foundation endeavors such as the purchase of rehabilitative and adaptive equipment as well as funding for alternative healing and therapies.
WHAT World premiere of the High Fives Foundation’s B.A.S.I.C.S. documentary – Snow Safety & Awareness
WHEN Saturday, October 21st – Doors: 6 p.m. – Showtime: 7 p.m.
WHERE The Big Picture – 48 Carroll Road, Waitsfield, VT 05673

West Coast mountain action sports enthusiasts are encouraged to attend the premiere in the Sierra Mountain Range in Tahoe City, Calif.

WHO: The High Fives Foundation, POC, Tahoe Trail Bar, Freeskier and Teton Gravity Research
WHY To raise money and awareness for athletes that have suffered a life-altering injury while pursuing a dream in the winter action sports community. Money raised supports a variety of High Fives Foundation endeavors such as the purchase of rehabilitative and adaptive equipment as well as funding for alternative healing and therapies.
WHAT Double feature premiere of Coming to My Senses: One Man’s Journey to Reclaim Movement and High Fives Foundation B.A.S.I.C.S 7 Snow Safety & Awareness. Two show times, athlete poster signing, and question and answer session with the Director of Coming to My Senses, Dominic Gill and High Fives Athlete Aaron Baker. World premiere of the High Fives Foundation’s B.A.S.I.C.S. documentary – Snow Safety & Awareness
WHEN Friday, October 27th, 2017 Two Showings: 5:30PM and 8:00PM with Q&A to follow with Director, Dominic Gill and High Fives Athlete Aaron Baker
WHERE Tahoe Art Haus & Cinema – 475 North Lake Blvd. Tahoe City, CA 96145

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