This Earth Day, ZEAL Optics’ “Buy a Pair, Plant a Tree” program continues in an effort to plant new trees in the Rocky Mountain backcountry. Beginning April 22, 2017, ZEAL Optics pledges to plant a tree for every pair of sunglasses and goggles sold online, at ZEAL’s Boulder showroom and at various events in partnership with American Forests to celebrate Earth Day. This Earth Day, ZEAL aims to double their tree-planting initiative, surpassing last year’s efforts of 1000 trees and giving the ultimate gift back to Mother Nature.
‘Buy A Pair, Plant A Tree’ is a testament to the ZEAL community’s desire to give back and explore more,” says ZEAL Director of Brand Activation & Digital Strategy Mike Lewis. “At ZEAL, we’re focused on protecting our backyard and enhancing outdoor experiences through our amazing optics. This message has really resonated with our community and we love finding ways to help them combine these two passions with organizations like American Forests.”
“Buy A Pair, Plant A Tree” was inspired by ZEAL’s Project 5480, which plants 5,480 trees annually with American Forests to offset the company’s carbon footprint and protect outdoor resources. The program allows ZEAL’s community to connect with the eco-effort while chasing adventure through the brand’s premium polarized, plant-based sunglass lenses. Together, ZEAL and their shoppers are supporting a vital part of the environment, ensuring we can all #ExploreMore for many years to come.