NASCAR Announces New YETI Official Partnership And Licensing Agreement
First Line Of NASCAR, Team-Licensed YETI Products Available On YETI.com
DAYTONA BEACH, Fla. (May 18, 2017) – NASCAR, NASCAR Team Properties, and YETI announced today, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR®.”
Each of YETI’s iconic products fall within the outdoor category, including premium stainless steel drinkware, premium coolers, and premium soft-sided coolers. NASCAR Team Properties and YETI have developed a variety ofNASCAR and team-licensed product, the first line of which is available now on YETI.com and YETICustomShop.com.
“YETI is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” said NASCAR Executive Vice President and Chief Global Sales and Marketing Officer, Steve Phelps. “There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year.”
YETI joins NASCAR’s diverse portfolio of Official Partners, which includes some of the most recognizable brands in the world. With an industry that is constantly on the move and comprised of outdoor enthusiasts,NASCAR drivers, teams and fans pair naturally with YETI’s premium coolers and drinkware. According to a recent independent study from Simmons Research, NASCAR fans are more than 40% more likely than non-fans to participate in at least one outdoor activity, such as fishing and camping.
“YETI is honored to officially be a part of the NASCAR family,” said YETI CEO, Matt Reintjes. “We’re proud to be associated with the many influential brands that partner with NASCAR. From the drivers and teams, to the fans and fellow sponsors, the sport is built around passion, and because of that common ground we feel that this partnership is an ideal fit for our brand.”
As part of this partnership, YETI joins the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 55 Official NASCAR Partners. This business-to-business environment offers opportunities for many FORTUNE 500 companies to work together to address specific corporate needs.
The Monster Energy NASCAR Cup Series™ season will continue with the Monster Energy All-Star Race and Monster Energy Open on May 20 at Charlotte Motor Speedway, airing live on FS1 starting at 6 p.m. ET. The races can also be heard on MRN and SiriusXM NASCAR Radio Channel 90.