Magenta ... the new black?

Magenta ... the new black?

CULTURE

Magenta ... the new black?

Fall Fashion is rapidly approaching with new trends, styles and apparel-artistry arising from designers from around the world; however, I can tell you one line that won’t be attending … the adidas Skateboarding x Magenta Skateboards new fashion collection.

Did I catch your attention? Good.

They won’t be attending because they will be too busy running the concrete catwalk. The new colab is in the process of taking the streets with the modern, simple and bold attire with new Magenta Shoes, Jackets, shirts and branded jersey-style garb. The second edition of this collaboration boasts a chic take on what a boarding sesh needs.

Luxury. Refinement. Style.

The new collection possesses all-new Matchcourt RX x Magenta Shoes with hints of pastel colors, featuring the conservative Magenta Skateboards logo, representing the overall style of the brand. The shoe embellishes leather and gold detailing, while still remaining with a heavy grip for performance.

Another new feature of this European football game-day-inspired collection is the Magenta Jacket. Acclaimed to be the boldest piece in the line-up, this jacket maintains a reserved and elegant look that you can wear to the park to bust a move or out to grab a quick bite with you buddies. This particular article is constructed of premium materials such as twilled cotton, heavyweight fabric with embroidered details of the adidas and Magenta brands.

Also featured in the debut of the new collection is adidas Skateboarding Pro team boarder Günes Özdogan who has also released a teaser trailer named “Boulevard Magenta” to showcase the artistic abilities of the adidas Skateboarding and Magenta Skateboards teams. Along with Özdogan in the video are Magenta riders Joffrey Morel, Thomas Vigne, Glen Fox, Vivien Feil and Soy Panday. The video is placed in the streets of Paris and will debut on September 16.

Check out the full line-up of the recently released collaboration between adidas Skateboarding and Magenta Skateboards here.

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