Polaris + High Lifter = The Perfect Combination of Fun and Quality

Polaris + High Lifter = The Perfect Combination of Fun and Quality

CULTURE

Polaris + High Lifter = The Perfect Combination of Fun and Quality

What started in 1954 as a first ever snowmobile prototype to make hunting locations more accessible, the current Polaris line of vehicles span the market from snowmobiles, ATV and side by side vehicles for multiple uses.

But did you know that some of the best modifications to the Polaris RZR and other Polaris machines are found in Shreveport, Louisiana?

Polaris High Lifter Experience; Shreveport, Louisiana; November 29, 2017; Photo: Tyler Tate/T Squared Action Sports

High Lifter Products, Inc. has been developing and marketing unique, after-market accessories for utility, 4-wheel drive ATVs, UTVs, and RUVs since 1996. In this short time, the company has grown from a one-man, backyard hobby into a 65 employee, multi-million dollar corporation.

High Lifter began when Mike Smith first wanted a lift kit to his ATV. Mike had seen some homemade modifications before and wanted to make one of his own. He and his son Scott, who know runs High Lifter, manufactured a lift for Mike’s 1996 Honda 400 Foreman so he could run larger tires and achieve more ground clearance.

Scott and Mike soon realized that this was both a great and much needed product, but also realized that it could never be sold and marketed in its current configuration as a weld-on accessory. Over the next few months, work began on developing the bolt-on lift kit.

Polaris High Lifter Experience; Shreveport, Louisiana; November 29, 2017; Photo: Tyler Tate/T Squared Action Sports

Since Mike had a full time job working for Caddo Parish, he realized that his “real” job did not allow the flexibility to pursue completing the lift and then marketing it. Rather than see this much needed accessory go by the way side, Scott and Mike both decided that Scott would take over and make the High Lifter lift kit a reality.Once the front lift for the Honda 400 was completed, Scott began to run test ads in the local Thrifty Nickel. This generated enough interest in the lift that more ads were run in Thrifty Nickels in 10 other southern cities. Within a few months, High Lifter was spending more on Thrifty Nickel ads than the first Dirt Wheels ad cost and was not getting near as much exposure.

In 2007, High Lifter announced a collaboration with Polaris to create high performance modifications and accessories for the 2008 RANGER RZR. Shortly thereafter, Team High Lifter-Polaris Racing was formed. This team partnered the most experienced riders, fabricators and mechanics with world-class engineers at Polaris to create a racing machine that won nine trophies in their first two outings. The team continues to dominate the ATV mud racing scene.

Polaris High Lifter Experience; Shreveport, Louisiana; November 29, 2017; Photo: Tyler Tate/T Squared Action Sports

Near the end of 2008, building on the success and popularity of High Lifter events like Mud Nationals, High Lifter announced the beginning of construction of a brand new off-road racing park located on 574 acres of land in Keithville, Louisiana.

This is where I found myself in Louisiana aboard a fully modified Polaris RZR ready to explore all 574 acres.

Come on the journey with me.

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