Vans Celebrates a Modern-Day Classic with the Era Pro in Checkerboard

Vans Celebrates a Modern-Day Classic with the Era Pro in Checkerboard

Skate

Vans Celebrates a Modern-Day Classic with the Era Pro in Checkerboard

Costa Mesa, CALIF. (May 1, 2018) — Every brand has a logo, but few can claim a print like Vans can with Checkerboard. Born in Southern California and showcased on the world stage by legendary film slacker Jeff Spicoli, the iconic motif is now synonymous with Vans’ ubiquitous “Off The Wall” lifestyle. To bring the globally-recognized print to the streets and up to speed, Vans presents the Era Pro in Checkerboard, showcasing an elevated, performance-driven take on the original Era icon.

As the first silhouette designed by skaters for skateboarding, the Era Pro’s inception began when skate legend Tony Alva partnered with Vans by adding a padded collar and heel cap to the original Authentic to create the Era. Fast forward 40 years and the Era is fully engineered with Vans Pro Classics specifications, offering high impact UltraCush HD cushioning sockliners, Pro Vulc construction for better boardfeel, and lasting Duracap rubber reinforcements. The Era Pro remains as timeless as ever, combining two icons into one modern-day classic.

The Era Pro joins a growing list of heavy hitter Pro Classics, available now in a range of Checkerboard styles, including the Sk8-Hi Pro, Old Skool Pro, and Slip-On Pro. Backed by living legend Jason Dill and emerging style master Rowan Zorilla, it’s clear the future of Checkerboard will be every bit as rad as the past.

The Era Pro (Checkerboard) is available now worldwide. Visit vans.com/skate to find authorized dealers near you.

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