New Brand, New Season, New Schedule for Supercross in 2019

New Brand, New Season, New Schedule for Supercross in 2019

CULTURE

New Brand, New Season, New Schedule for Supercross in 2019

The 2019 Season for Monster Energy Supercross is gearing up to be a big one.

After experiencing some of the biggest growth within the racing industry in 2018, Feld Motorsports and Monster Energy Supercross are looking forward to the future in a newly announced rebranded logo and brand identity.

Stated in the Feld Motorsports Press Release “the refreshed logo and identity system reflect what Supercross is today and symbolizes its future.”

“We are proud to launch the new Supercross identity as we mark the 10th anniversary of stewarding the brand,” said Vicki Silver, Chief Marketing Officer for Feld Entertainment. “The new world championship Supercross logo features distinct forward-leaning letters, which embody the momentum of the sport, the energy of the live experience and the riders readying for the gate drop. Supercross is world-renowned, and this logo was strategically chosen to carve out a visual identity while continuing to raise the bar and elevate the sport.”

Preferred customers can sign up in advance for early access to purchase tickets today, October 9 to October 22, by visiting SupercrossLIVE.com and using the code 19SXIG. Tickets for the 2019 season will go on sale to the general public on Tuesday, October 23.

The 2019 Supercross season welcomes some familiar stadiums but also adds several new stadiums to the season tour which will help grow the sport into new markets.

Highlights of the reinvigorated 2019 schedule include the notable addition of Nashville’s Nissan Stadium for the first time in the sport’s 45-year history before swinging through Denver’s Broncos Stadium at Mile High for the first time since 1996. The series will commence at Angel Stadium in Anaheim, Calif., which has hosted the most rounds in the history of Supercross, and continues virtually nonstop, returning to Ford Field in Detroit, Mich. and MetLife Stadium in East Rutherford, N.J., which were both last on the schedule in 2017.

“We’re continuing to improve the fan experience and live entertainment aspect of the sport by using state-of-the-art technology, from spidercam footage and live heart rate monitor displays, to featuring a festival-like atmosphere in the paddock,” said Dave Prater, Senior Director of Operations for Two-Wheel, Feld Entertainment. “As we head into 2019 with a brand-new defending champion for the first time in four years, Jason Anderson will certainly be the one to watch. That, combined with the sport’s first-ever developmental platform for Supercross amateur racing, will ultimately set the stage for years to come.”

For more information, visit SupercrossLIVE.com, the official website of Monster Energy Supercross.

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